What is the difference between ranking on Google and YouTube, and how does it work? Below, we’ll share a few points with you that explain the differences and how their SEO strategies differ from one another.
- When working on your Google SEO, it can take up to 6 months to a year to see results or achieve your desired ranking.
With YouTube, it only takes about 24 – 48 hours to see results, so the way your video performs within its first 48 hours will determine how it ranks.
- Authority – Google looks mostly at link building for authority, allowing your content to continue climbing the ranking ladder even a year after you’ve published it. YouTube’s is a battle between videos, so authority can change at any time as there are so many videos posted daily.
- Engagement – When we look at the different engagement metrics on the two respective platforms, we see that Google looks at search results and the time people spend on a website.
YouTube on the other hand mainly looks at engagement metrics such as watch time, likes, dislikes, comments, and shares.
“Videos with lots of likes outrank videos with fewer likes.” – Social Media Today
- The biggest difference regarding SEO is that YouTube is easier to rank on whereas Google is more challenging. Google’s SEO consists of keyword rankings and lots of research, whereas with YouTube, you can gain a multitude of viewers in just one day.
“Approximately 20% of the people who start your video will leave after the first 10 seconds, so make sure you create a damn good video.” – Social Media Today
So, what can we take from this article? Businesses should realise the importance and not underestimate the power of video and YouTube SEO in 2019. If you want to get your brand out there and make a powerful statement, promoting your business through video is the way to go!
Are you interested in video or any other digital marketing services? Get in touch with us today! We’d love to assist you.