Are you ready to step up your blog post game? Today, we’ll be helping you learn how to audit and write stronger, more effective, blog posts using 10 easy steps. Let’s dive right in.
Step 1: Headline
Elements of an exceptional headline:
- It is clear and straight to the point
- Tightly-written using as few words as possible
- The promise made in your headline is delivered in your blog post
- The headline is compelling within being misleading or “spammy”
Here are 10 great examples of catchy blog titles that really work:
- The Top # Ways To Solve ______.
- Never Worry About ______ Again!
- How to Turn (problem) into ______.
- How to Get [DESIRED END RESULT] in [DESIRABLE AMOUNT OF TIME].
- # Easy Fixes To ______.
- The Best Shortcut To ______.
- # Actionable Ways To ______.
- The Ultimate Guide: How To ______.
- The Easiest Way To ______.
- The Top # Tips To Become a ______ Expert.
Step 2: Introduction
Elements of an exceptional blog post introduction:
- Your copy is easy to consume
- Your copy develops a rhythm for the post
- Your copy captures your reader and compels them to read more
Here’s a trick:
Try using a super punchy, curiosity-building introduction sentence. This sentence can be short (no more than eight words).
The aim here is to open your blog post with a short and simple sentence that is easy to read and builds intrigue.
Here are a few example of opening lines:
- You’ve finally found it
- Here’s the big misconception…
- It started as a joke
Your opening line plays a crucial role as once you capture your reader’s attention, it’s easier to keep them moving.
Step 3: Consumption
Elements of exceptionally consumable blog content:
- Your copy is well-formatted in a way that makes your blog easier to read.
- Seamless transition between ideas and sub-headings
Here are effective ways to break up your copy to prevent the reader from getting lost (or bored) when reading your article. Use:
- Bulleted lists
- Numbered lists
- Great images
….etc to break up your text.
Look for ways to create smooth transitions between your ideas and other areas where the reader could possibly slow down or even stop reading. Keep in mind, your blog content won’t be able to serve its purpose if it isn’t consumable.
Step 4: Goal
Elements of exceptional use of goals in blog posts:
- Use of clear and relevant call-to-actions (CTAs)
- Your copy and design of CTAs compel readers to take the desired action
- Your CTAs are located in one or more prominent positions within your blog post
The key to effective use of CTAs in articles is relevance. There’s no point in using CTAs that aren’t relevant to the content within your blog.
Step 5: Media
Elements of exceptional use of media in blog posts:
- All media used (images, video, audio etc) are clean, clear and of high quality
- All needs for media are met
For example, if you’re discussing a new product you’ve launched, it would be smart to work in high quality media. This will help your brand stand out.
Step 6: Close
Elements of an exceptional blog post close:
- It effectively ends off your blog post
- Your close makes use of humour, wit, insight or enticing emotions that compel readers to comment, share or visit more pages on your blog
An exceptional blog post close has the power to take an article from GOOD to GREAT.
Step 7: Search
Elements of exceptional use of search in blog posts:
- All 5 on-page SEO elements are optimised for a keyword unique to that page.
- All opportunities cross-link to other content on your blog page has been used.
For your on-page search engine optimisation (SEO), you’ll want to choose a relevant keyword unique to your article and ensure that keyword is include in:
- Title tag
- Body text
- Image alt attribute
- Meta description
Step 8: Categorization
Elements of exceptional use of categorization in blog posts:
- Your blog post is in its appropriate category
- Your blog post is appropriately tagged
The proper use of categories and tags are an essential part of the user experience on your website.
Step 9: Completeness
Elements of exceptional completeness in blog posts:
- Your blog posts delivers on the promise made in your headline and introduction
- Every idea included in your blog post is appropriately elaborated.
Identify areas in your blog post that could still be strengthened by adding:
- Media (images, video, audio etc)
- Internal or external links to more information
Step 10: Consistency
Elements of exceptional consistency in blog posts:
- Your blog post content is consistent with your brand
- Your blog post content is consistent with other info presented by your organisation
Ensure your blog posts are consistent with your overall brand (which includes your tone of voice), and also, ensure it doesn’t contradict any other blog post you’ve published.