Today, we’ll be sharing with you Social Media Marketing Tools to help you transform and level up your social media game.
Lead Generation Tools
Audiense is a social intelligence tool that allows you to discover new target audiences and segment them. It helps you better understand your audience by telling you how they tick. Audiense then makes use of tracking and reports to help you optimise your audience engagement. This tool can be thought of as a tool for building relationships with customers.
Tweepi is an Artificial Intelligence tool that can assist with growing your brand on twitter. How it works is, it first finds relevant users interested in your topic, and then you can engage those users by mentioning them in tweets, adding them to a list or following them. This tool can be seen as an engagement tool.
Buyer Persona Tool
Socialbakers is an AI-powered social media marketing suite. It is designed to enable you to drive growth by understanding your audience, creating content they love, analysing engagement and improving cross-channel care.
ZeroFOX is a security tool that is designed to safeguard your enterprise from dynamic security risks across all public platforms including social media, mobile apps, surface, deep & dark web, code share repositories, email and collaboration platforms and much more.
LastPass is a useful password security tool to have. Although it isn’t designed specifically for social media, it allows you to create ultra-strong passwords for social media.
How it works is, LastPass saves all your passwords in an encrypted password vault, which you can only unlock using a master password. Once you’re logged in, the app will automatically enter your login details every time you try logging into a social media site.
The benefit of using this tool is that you only have to keep up with one password, which is your LastPass one, while simultaneously, get to create multiple strong passwords for all your social media sites.
Agora Pulse is an analytics tool that allows you to schedule your content, get reports, and engage followers. It can be seen as a social media management tool which has all the basic scheduling and analytics features, also allowing you to run contests, quizzes and promotions. You can even see how your social media marketing campaigns are performing in competition with your competitors.
Never underestimate the power of Facebook Analytics. Facebook Analytics not only shows you how many people interacted with your content, but it also shows you who interacted with it and where.
Content Creation Tools
BuzzSumo helps you discover new and popular content online. It allows you to search a specific topic or enter a selection of keywords, and receive a breakdown of popular trending posts in those categories.
What’s great about BuzzSumo is that it also gives you a list of influencers who share keyword-related content.
Tagboard is a listening tool for researching content on social media. You enter your term, topic or hashtag and it’ll show you how that topic is discussed online. It allows for advanced monitoring of things like brand and product mentions, and how they relate to your marketing strategy. This tool can be used for ideas when working on creating engaging content, especially as trends develop.
Canva is a graphic tool every creative should have on their list of free awesome social media tools. It allows you to create beautiful imagery for your campaigns, with an online platform that is easy and simple to use.
The best part is that you don’t have to be a Graphic Designer to use Canva. There are tons of ready-made templates at your disposal to use for inspiration for your next post. You can move over to a paid version to unlock many other amazing features.
Bitly is a fast and effective tool that allows you to shorten any URL links so that you can avoid posting those unattractive and long links across your social media channels. These shorted Bitly links allow you to track your results with individual link analytics, to then optimise your marketing efforts accordingly.