Project Description

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Mr Kruger

Brief

Mr Kruger wanted to establish themselves as a high end gold retailer that provides South Africans with Golden Moments that will last a lifetime.

Situation

Mr Kruger is a trusted South African dealer in Krugerrands, Bullion, Gold and also offers expert jewellery design and manufacture; they tasked us with expanding their reach in South Africa and in particular areas where they have branches in order to drive traffic in-store.

Our Approach

We put together a detailed audience segmentation for our targeted digital media strategy on Facebook, Instagram and Google. This approach spread the Mr Kruger name across the intended audience and drove more high quality traffic to the site as well as in-store.

Results

    • +657,46% in the amount of engaged people on social media
    • Increased enquiries online
    • Increased traffic in-store