Project Description

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Moditlo River Lodge

Brief

Moditlo River Lodge wanted to expand their reach both locally and internationally under the luxury travellers target market by 1) generating a strong online presence through brand building exercises and 2) increasing the amount of bookings at the lodge.

Situation

Moditlo River Lodge is a five star luxury lodge situated in the heart of the African bushveld and offers a range of luxurious wildlife encounters and African safari options especially tailored for the discerning traveller. It is also part of the hospitality group; Bushstay. They tasked us with expanding their reach across local South African as well as international travellers and tour groups with the main goal to increase the amount of bums in beds.

Our Approach

We immediately created a holistic and targeted digital media strategy across Facebook, Instagram and Google to drive more traffic to the website. We had two different strategies for local and international travellers. We also created a new, user-friendly website that encouraged online interactions and bookings.

Results

    • +39% in the amount of engaged people on social media
    • +8,34% organic engagement rate
    • +28,09% in traffic on the website
    • +37,44% in bookings made at Moditlo River Lodge