Project Description

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Faredrive Insurance

Brief

FareDrive came to us to help them generate leads for the car insurance offering for both rideshare individuals and fleets as well as personal car insurance customers.

Situation

FareDrive is so much more than just an insurance provider, they are a partner for their clients to help them navigate through the daunting world of car insurance. They tasked us with expanding their reach across local South Africans with the main goal to increase the amount of leads they receive per month.

Our Approach

We immediately created a holistic and targeted digital media strategy across Facebook, Instagram and Google to drive more quality traffic to the website. We had two different strategies for rideshare and personal insurance customers. We also created a new, user-friendly website – as well as a dedicated campaign landing page – that encouraged online interactions and quote submissions.

Results

    • +101,81% growth in the amount of engaged people on social media
    • +15,52% organic engagement rate
    • +10,85% clickthrough rate from social campaigns
    • +95% conversion rate from leads generated