Project Description

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Aramex Drop Box

Brief

Aramex South Africa wanted to expand their Aramex Drop Box Store-To-Door courier service offering’s foot print locally; connecting South Africans through delivering happiness one parcel at a time.

Situation

Aramex Drop Box Store-To-Door courier service is a division of the Aramex umbrella company; they tasked us with expanding their reach in South Africa by increasing the amount of people who 1) know about the service and 2) use the service.

Our Approach

We immediately deep dove into their core objective of “With care we deliver moments and opportunities to enable South Africa to connect and grow” and aligned our targeted digital media strategy on Facebook, Instagram and Google accordingly.

Results

    • Increased positive brand sentiment online
    • +22,73% in the amount of engaged people on social media
    • +30% in Aramex Drop Box Store-To-Door courier service usage
    • +8,75% organic engagement rate