Project Description

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Aramex Global Shopper

Brief

Aramex Global Shopper wanted to expand their foot print in South Africa, giving local online shoppers a world of choice to shop internationally.

Situation

Aramex Global Shopper is a division of the Aramex umbrella company and is known across the globe; they tasked us with expanding their reach in South Africa. Our goal was to prove that with a strategically tailored, South African approach the service can thrive in our country, too.

Our Approach

We immediately deep dove into their “why” and aligned our targeted digital media strategy on Facebook, Instagram and Google accordingly to drive more traffic to the site. We also made optimizations on the website to ensure a more integrated user experience.

Results

    • +151,71% in the amount of engaged people on social media
    • +42% traffic to the website
    • +35% in signups to the service