On Tuesday, 16 April BDM.Media officially launched its new digital marketing division at the
Atterbury Theatre in Pretoria. With the introduction of BDM.Digital, the legacy media company
BDM.Media (also known as Bloudruk Media) is reinforcing its commitment to providing local brands
and businesses with comprehensive strategic media solutions. The launch event illustrated how
integrating digital and traditional marketing can more effectively reach divergent target audiences
across South Africa.
The acquisition of the Imagine This Digital enables BDM.Media to partner with industry expertise
that will add to their command of traditional media channels. By utilising experience across radio,
television, and digital, BDM.Media is uniquely positioned to offer holistic marketing strategies to
their valued clients.
Imagine This Digital, now BDM.Digital, brings a proven track record of driving results for clientele
across various markets and industries. The team of strategists, analysts, storytellers and creatives
utilise data and technology to craft campaigns that drive results. As the new division of BDM.Media,
they are equipped to catapult reach and engagement for clients seeking to grow their online
presence.
“We are very eager to embark on this journey with the BDM.Media team,” said Marco Haasbroek,
the Business Director of BDM.Digital. He continued, “As a business in an ever-evolving industry, we
are excited to be at the forefront of the intersection of technology, media, consumer psychology, and
marketing. Our goal is to deliver work that matters and I believe this partnership will amplify our
impact in the digital media space.”
BDM.Media represents the best in South African media distribution. Their ability to roll out an
omnichannel approach increases brands’ visibility across multiple touchpoints and consumer
segments. With a cohesive brand narrative, it’s easier for businesses to stand out and connect with
the right audience at the right time.
Hardus Zevenster, the CEO of BDM.Media, explained “We are driven to best serve our clients.” He
further added, “Adding digital marketing to our services underscores our commitment to excellence.
By leveraging the strengths of both digital and traditional channels, we can meet the ever-evolving
needs of today’s businesses and consumers.”
BDM.Media embraces the power of communication to develop effective, omnichannel marketing
strategies that transform brands and generate results.